Addvocate is proud to announce the acquisition of the domain name MaryBowling.com. This strategic move allows us to expand our online resources and provide valuable insights into SEO strategies for businesses aiming to enhance their digital presence.
About Mary Bowling
Since 2003, Mary Bowling has been a leading authority in various facets of Search Engine Optimization (SEO) that drive today’s digital business landscape. While Mary continues her independent work, the acquisition of her domain name enables us to honor her contributions to the SEO community by sharing knowledge and best practices inspired by her legacy.
Mary’s Pioneering Work in SEO
Specializing in digital marketing strategies for small businesses, Mary has provided consultancy and training on local search tactics to enterprises of all sizes. From conducting search engine workshops to leading programs like Planet Ocean, she has significantly influenced the startup ecosystem with her expertise in SEO.
Co-Founder of GetListed.org
In 2009, alongside David Mihm and Patrick Sexton, Mary co-founded GetListed.org. This platform empowered small business owners through seminars, teaching them to manage their own internet marketing and SEO efforts. Although GetListed.org was sold to Moz Local in November 2012, its mission of educating business owners continues to resonate.
Prolific Author and Educator
Mary is a frequent contributor to industry-leading blogs such as Optimized, Search Engine News, and Sixth Man Marketing. Since 2008, she has authored hundreds of articles on local search, solidifying her role as an influential voice in the SEO community. She also served as a local search consultant at Optimized, where she guided businesses in enhancing their online visibility.
Partner at Local University
Since 2009, Mary has been a partner at LocalU, a respected forum offering educational seminars on internet marketing to small businesses and search agencies. At LocalU events, she delivers training sessions that demystify complex SEO concepts, making them accessible to even novice marketers.
Co-Founder of Ignitor Digital and Work at Sterling Sky Inc.
In 2013, Mary co-founded Ignitor Digital with Carrie Hill, a Colorado-based company specializing in SEO services like Google Analytics, SEO audits, link building, and email marketing. Focusing on local search marketing solutions for small and medium-sized businesses—including law firms seeking to improve their online presence—Ignitor Digital made significant strides in the industry. Her expertise as a law firm SEO expert has helped numerous legal practices enhance their digital marketing strategies. In January 2020, Mary and Carrie joined Sterling Sky Inc., an Ontario-based internet marketing firm founded in 2017, where Mary continues to influence the SEO landscape as a Local SEO Analyst.
Featured Publications
Mary Bowling’s insights have been featured in several prominent publications:
- Search Engine News
- Search Engine Land
- Sixth Man Marketing
- Search Engine Journal
- ClickZ.com
- Optimized
Mary’s SEO Philosophy
Mary focuses her SEO strategies on empowering small and growing businesses. She emphasizes the importance of educating both internet users and search engine crawlers about your business. Effective local search optimization ensures that search engines can easily index your site and that potential customers can effortlessly find your services. Mary advocates for clear communication about your business location and offerings from the moment visitors land on your website. She stresses the significance of optimizing website content, meta descriptions, snippets, page titles, and other SEO elements to improve search engine rankings. Her approach is particularly beneficial for specialized fields such as SEO for lawyers, where precise targeting can significantly impact visibility and client acquisition.
Understanding Local SEO
For businesses with a physical address or those offering services in a specific geographic area, local SEO is a critical strategy. It focuses on enhancing a business’s visibility in local search results, leveraging Google’s proximity-based ranking algorithms. By optimizing your website for local search, you make it easier for nearby customers seeking your products or services to discover your business. This involves:
- Including your address and contact details on your website
- Listing your business in local online directories
- Building relationships with authoritative local blogs and websites
- Engaging in social media marketing to boost local SEO efforts
Strong local rankings can serve as a foundation for expanding your reach regionally and internationally.
Current Endeavors
Mary now contributes her extensive expertise to Sterling Sky Inc. as a Local SEO Analyst. In this role, she continues to develop and implement strategies that improve local search visibility for clients, furthering her commitment to empowering businesses through effective SEO practices.
Mary Bowling’s Impact on the SEO Industry
Over nearly two decades, Mary Bowling has made a lasting impact on the SEO industry. Her dedication to sharing knowledge and mentoring others has helped countless entrepreneurs and small businesses establish a strong online presence. Through her professional services, educational initiatives, and thought leadership, Mary continues to inspire and shape the future of digital marketing.
Addvocate is excited to add the MaryBowling.com domain name to our portfolio. This acquisition reflects our commitment to providing top-tier SEO resources and insights for businesses aiming to thrive in the digital landscape.